手法を比較

	ソーシャルメディアエンゲージメント尺度	Technology Acceptance Model Questionnaire
分野	情報システム	情報システム
系統	Process / pipeline	Process / pipeline
提唱年	2011	1989
提唱者	Hollebeek; Zhang & Zhu	Fred Davis
種類	Likert-scale engagement measure	Likert-scale questionnaire
原典	Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36.	Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
別名	Social Media Engagement, SME Scale	TAM, Davis TAM
関連	4	4
概要	The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities.	The Technology Acceptance Model (TAM) is a foundational framework introduced by Fred Davis in 1989 to explain user adoption of information technology. Published in MIS Quarterly, TAM posits that perceived usefulness and perceived ease of use are the primary determinants of technology acceptance, regardless of an individual's prior computer experience or technical background.