手法を比較

	E-Government Adoption Scale	目的地イメージ尺度
分野	観光経営学	観光経営学
系統	Process / pipeline	Process / pipeline
提唱年	2000	1991
提唱者	Venkatesh, V.; Belanger, F.; Carter, L.	Echtner, C. M., & Ritchie, J. R. B.
種類	Self-report questionnaire	Self-report questionnaire / Semantic differential scale
原典	Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies. Management Science, 46(2), 186-204.	Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
別名	EGAS, e-Government Service Adoption	DIS, Destination Perception Scale
関連	5	5
概要	The E-Government Adoption Scale (EGAS) measures citizens' willingness to adopt and use digital government services (e-permits, e-tax, e-voting, e-tourism information services, online licensing) based on Technology Acceptance Model principles (Venkatesh & Davis, 2000) extended to government contexts (Belanger et al., 2005). It operationalizes key adoption drivers: perceived usefulness, ease of use, trust in government, security concerns, and technical support. Essential for government agencies, tourism authorities, and public service digital transformation initiatives seeking to understand and overcome citizen barriers to e-service adoption.	The Destination Image Scale (DIS) measures how potential or actual visitors perceive and emotionally evaluate a tourism destination. Developed by Echtner & Ritchie (1991) and extended by Baloglu & Brinberg (1997), it captures both rational beliefs about destination attributes (attractions, climate, value, safety) and affective emotional responses (excitement, pleasantness, arousal). Destination image is a primary driver of visitation intention and repeat patronage, making the DIS essential for destination marketing strategy and competitive positioning.