手法を比較

	カスタマージャーニーマッピング	市場セグメンテーション分析
分野	マーケティング	マーケティング
系統	Process / pipeline	Process / pipeline
提唱年	2000s	1980
提唱者	Adaptive Path and Service Design community	Philip Kotler and William Perreault Jr.
種類	Experience mapping methodology	Statistical segmentation methodology
原典	Rosenbaum, M. S., Ostrom, A. L., & Kuntze, R. (2005). Tensions in Service Quality and Service Marketing: An Introduction. Journal of Services Marketing, 19(7), 422-428.	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.
別名	Journey Mapping, CJM, Experience Mapping	Customer Segmentation, Market Partitioning
関連	5	5
概要	Customer Journey Mapping is a service design methodology that visualizes the complete customer experience across all touchpoints and phases of a customer relationship, from awareness through advocacy. Developed through work in design and service management, journey mapping integrates behavioral data, customer emotions, pain points, and moments of truth to reveal opportunities for experience improvement and organizational alignment.	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.