Módszerek összehasonlítása

	Digitális etnográfia – Kultúrakutatás online környezetben	Grounded Theory
Tudományterület	Kvalitatív módszerek	Kvalitatív kutatás
Módszercsalád	Process / pipeline	Process / pipeline
Keletkezés éve	Late 1990s – 2000s	1967
Megalkotó	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	Barney Glaser and Anselm Strauss
Típus	Qualitative research method	Method
Alapmű	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Alternatív nevek	online ethnography, virtual ethnography, internet ethnography, netnography	GT, Grounded Theory Approach
Kapcsolódó	6	3
Összefoglaló	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.