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| Analiza diskursa vizualne elikacije× | Analiza diskursa× | |
|---|---|---|
| Područje≠ | Kvalitativno | Kvalitativno istraživanje |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Late 1990s–2000s (consolidation as a combined approach) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Synthesised from photo-elicitation (Clark, 1969; Harper, 2002) and discourse analysis (Foucault; Fairclough) | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Vrsta≠ | Qualitative combined method | Method |
| Temeljni izvor≠ | Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26. DOI ↗ | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | VEDA, photo-elicitation discourse analysis, image-elicitation discourse analysis, visual elicitation interview analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 5 | 2 |
| Sažetak≠ | Visual Elicitation Discourse Analysis (VEDA) is a qualitative method that uses photographs or other images as interview stimuli to generate participant talk, which is then subjected to systematic discourse analysis. By anchoring conversation in concrete visual materials, VEDA accesses meanings, ideologies, and subject positions that purely verbal questioning often fails to surface. The approach combines the depth of elicitation interviewing with the critical, language-focused rigour of discourse analysis. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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