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| Vizualna analiza× | Analiza diskursa× | |
|---|---|---|
| Područje≠ | Kvalitativno | Kvalitativno istraživanje |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Formalized in social sciences from the 1980s–2000s | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Vrsta≠ | Qualitative research approach | Method |
| Temeljni izvor≠ | Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | visual research methods, image analysis, visual inquiry, visual data analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 6 | 2 |
| Sažetak≠ | Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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