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| Telefonski fokus-grup× | Fokus grupa licem u lice× | |
|---|---|---|
| Područje | Metodologija anketa | Metodologija anketa |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980s–1990s (widespread adoption) | 1940s (Merton & Lazarsfeld); systematised 1980s–1990s |
| Tvorac≠ | Adapted from in-person focus group methodology (Robert Merton et al., 1950s); telephone modality adopted in market and health research from the 1980s onward | Robert K. Merton and Paul Lazarsfeld (focused interview); Richard Krueger and David Morgan (applied focus group methodology) |
| Vrsta≠ | Qualitative group data collection technique | Qualitative group data-collection technique |
| Temeljni izvor≠ | Greenbaum, T. L. (1998). The Handbook for Focus Group Research (2nd ed.). Sage. [Chapter on telephone and technology-mediated focus groups] ISBN: 978-0761912316 | Krueger, R. A., & Casey, M. A. (2015). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage Publications. ISBN: 978-1483365244 |
| Drugi nazivi | telephone focus group, phone focus group, TAFG, teleconference focus group | in-person focus group, FGD, co-located focus group, face-to-face FGD |
| Srodne≠ | 4 | 5 |
| Sažetak≠ | A telephone-assisted focus group is a qualitative data collection technique in which a moderator facilitates a structured group discussion among multiple participants connected simultaneously via a telephone conference bridge or audio platform. It preserves the core interactive dynamics of traditional focus groups — group synergy, probing, and spontaneous reactions — while eliminating the need for geographic co-location, making it suitable for hard-to-reach, geographically dispersed, or mobility-constrained populations. | A face-to-face focus group is a structured, moderated group discussion conducted in a shared physical space, typically with 6–10 participants who are selected because they share a relevant characteristic. The moderator follows a semi-structured topic guide to elicit opinions, perceptions, and experiences. Unlike surveys, focus groups capture social interaction — agreement, disagreement, and the group dynamics through which attitudes are formed and expressed. |
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