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| Online fokus grupa× | Online sudioničko promatranje× | |
|---|---|---|
| Područje | Metodologija anketa | Metodologija anketa |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1946 (focus groups); online variant ~1990s–2000s | Late 1990s–2000s |
| Tvorac≠ | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s | Christine Hine (virtual ethnography); Robert Kozinets (netnography) |
| Vrsta≠ | Qualitative group data collection | Qualitative data collection method |
| Temeljni izvor≠ | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ | Hine, C. (2000). Virtual Ethnography. SAGE Publications. ISBN: 978-0761958956 |
| Drugi nazivi | virtual focus group, internet focus group, OFG, web-based focus group | virtual participant observation, digital ethnographic observation, cyber participant observation, internet participant observation |
| Srodne | 5 | 5 |
| Sažetak≠ | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. | Online participant observation is a qualitative data collection method in which the researcher enters a digital community or online environment — forums, social media groups, multiplayer games, virtual workplaces — both as a participant and as an observer, systematically documenting social interactions, practices, and meanings as they naturally unfold in the digital space. |
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