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| Višestruka studija slučaja temeljena na semiotičkoj analizi× | Narativna analiza× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980s–1990s (consolidation in communication and marketing research) | 1967 (foundational); 2008 (canonical handbook) |
| Tvorac≠ | Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar | Catherine Kohler Riessman (seminal synthesis, 2008); roots in Labov & Waletzky (1967) |
| Vrsta≠ | Qualitative comparative research design | Qualitative interpretive method |
| Temeljni izvor≠ | Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858 | Riessman, C.K. (2008). Narrative Methods for the Human Sciences. Sage. link ↗ |
| Drugi nazivi | multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA | narrative inquiry, life history analysis, biographical research, Anlatı Analizi (Narrative Analysis) |
| Srodne≠ | 5 | 6 |
| Sažetak≠ | Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts. | Narrative analysis is a qualitative research method, synthesised canonically by Catherine Kohler Riessman (2008), that examines how individuals storise their lived experiences and construct meaning through the telling. Drawing on life history, biographical, and narrative inquiry traditions, it treats the story itself — not just its content — as the unit of analysis, attending to temporal sequence, plot structure, and the social context in which a narrative is produced. |
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