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| Višestruka metaforička analiza temeljena na studijama slučaja× | Analiza diskursa× | |
|---|---|---|
| Područje≠ | Kvalitativno | Kvalitativno istraživanje |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980s–2000s (synthesis emerged in qualitative case research) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Building on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logic | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Vrsta≠ | Qualitative comparative design | Method |
| Temeljni izvor≠ | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | cross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMA | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 6 | 2 |
| Sažetak≠ | Multiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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