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| Interpretativna vizualna analiza× | Interpretativna analiza diskursa× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Late 20th century; Rose's visual methodologies framework developed 2001 onward | 1980s–1990s |
| Tvorac≠ | Gillian Rose (systematic framework); Roland Barthes (semiotic foundations) | Rooted in interpretivist social science; systematised by Norman Fairclough, Margaret Wetherell, and others |
| Vrsta | Qualitative interpretive research approach | Qualitative interpretive research approach |
| Temeljni izvor≠ | Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473925038 | Phillips, N., & Hardy, C. (2002). Discourse Analysis: Investigating Processes of Social Construction. Sage Publications. ISBN: 978-0761923343 |
| Drugi nazivi | visual hermeneutics, interpretive image analysis, IVA, hermeneutic visual analysis | IDA, interpretivist discourse analysis, discourse analysis (interpretive), meaning-focused discourse analysis |
| Srodne | 6 | 6 |
| Sažetak≠ | Interpretive visual analysis is a qualitative approach that applies an interpretivist epistemological stance to the systematic examination of visual materials — photographs, film, artwork, diagrams, and other images. Rather than coding surface features, it treats images as socially situated texts whose meanings are constructed through cultural context, viewer positionality, and the conditions of production and circulation. The approach draws on hermeneutics, semiotics, and critical social theory to surface layered meanings that visual data carry. | Interpretive discourse analysis is a qualitative approach that examines how language constructs social realities, identities, and meanings within specific contexts. Operating from an interpretivist epistemology, it treats texts and talk not as transparent windows onto the world but as active sites where meaning is negotiated, and it seeks to understand those meanings from the perspective of participants situated within their social and cultural worlds. |
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