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| Interpretativna semiotička analiza× | Interpretativna kritička analiza diskursa× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1960s–1990s | 1990s–2000s |
| Tvorac≠ | Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics) | Norman Fairclough; Ruth Wodak; Teun A. van Dijk (interpretive framing developed through constructivist qualitative traditions) |
| Vrsta≠ | Qualitative interpretive analysis | Qualitative discourse analysis design |
| Temeljni izvor≠ | Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753 | Fairclough, N. (1992). Discourse and Social Change. Polity Press. ISBN: 978-0745612126 |
| Drugi nazivi | semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA | interpretive CDA, constructivist critical discourse analysis, meaning-centred CDA, CDA-interpretivist |
| Srodne | 6 | 6 |
| Sažetak≠ | Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality. | Interpretive critical discourse analysis (interpretive CDA) combines the power-and-ideology lens of critical discourse analysis with an interpretivist epistemology that foregrounds meaning-making, context, and the researcher's own positionality. It examines how language constructs social reality, legitimises or challenges power relations, and circulates ideological assumptions — while acknowledging that both the texts under study and the analyst's reading of them are socially situated and context-dependent. |
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