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| Analiza interpretativnih metafora× | Analiza metafore× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980 (conceptual foundations); 2000s (systematic qualitative procedure) | Theoretical foundation 1980; systematic research applications from 1990s onward |
| Tvorac≠ | Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory | George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis) |
| Vrsta≠ | Qualitative interpretive analysis | Qualitative research method |
| Temeljni izvor | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 |
| Drugi nazivi | IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis | Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis |
| Srodne | 6 | 6 |
| Sažetak≠ | Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames. | Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research. |
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