Usporedite metode

	Analiza interpretativnih metafora	Interpretivna analiza sadržaja
Područje	Kvalitativno	Kvalitativno
Obitelj	Process / pipeline	Process / pipeline
Godina nastanka	1980 (conceptual foundations); 2000s (systematic qualitative procedure)	1983 (Mayring's German original); 2000 (English publication)
Tvorac	Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory	Philipp Mayring (systematic qualitative variant); Klaus Krippendorff (foundational framework)
Vrsta	Qualitative interpretive analysis	Qualitative text analysis approach
Temeljni izvor	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Mayring, P. (2000). Qualitative content analysis. Forum: Qualitative Social Research, 1(2), Art. 20.
Drugi nazivi	IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis	ICA, interpretive CA, qualitative content analysis, meaning-oriented content analysis
Srodne	6	6
Sažetak	Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.	Interpretive content analysis is a systematic qualitative approach for analyzing the latent meanings and interpretive frameworks embedded in textual, visual, or documentary data. Unlike frequency-based content analysis, it foregrounds the researcher's interpretive engagement with texts to uncover how meaning is constructed, contested, or reproduced. Philipp Mayring's qualitative content analysis and broader interpretive traditions provide the methodological backbone for this approach.