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Analiza interpretativnih metafora×Analiza diskursa×
PodručjeKvalitativnoKvalitativno istraživanje
ObiteljProcess / pipelineProcess / pipeline
Godina nastanka1980 (conceptual foundations); 2000s (systematic qualitative procedure)1989 (Fairclough); 1987 (Potter & Wetherell)
TvoracRudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theoryNorman Fairclough; Jonathan Potter and Margaret Wetherell
VrstaQualitative interpretive analysisMethod
Temeljni izvorLakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013Fairclough, N. (1989). Language and power. Longman. link ↗
Drugi naziviIMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysisDA, Critical Discourse Analysis, Discursive Analysis
Srodne62
SažetakInterpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateUsporedite metode: Interpretive Metaphor Analysis · Discourse Analysis. Preuzeto 2026-06-17 s https://scholargate.app/hr/compare