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| Interpretivna digitalna etnografija× | Netnografija× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Late 1990s–2000s | 1997 (coined); 2010 (first comprehensive methodology book) |
| Tvorac≠ | Christine Hine; Sarah Pink and colleagues | Robert V. Kozinets |
| Vrsta≠ | Qualitative research design | Qualitative research method |
| Temeljni izvor≠ | Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| Drugi nazivi | virtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldwork | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| Srodne≠ | 4 | 6 |
| Sažetak≠ | Interpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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