Usporedite metode

	Interpretivna digitalna etnografija	Etnografija
Područje	Kvalitativno	Kvalitativno
Obitelj	Process / pipeline	Process / pipeline
Godina nastanka	Late 1990s–2000s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
Tvorac	Christine Hine; Sarah Pink and colleagues	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
Vrsta	Qualitative research design	Qualitative fieldwork tradition
Temeljni izvor	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
Drugi nazivi	virtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldwork	Etnografi, participant observation, fieldwork, ethnographic research
Srodne	4	5
Sažetak	Interpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.