Usporedite metode

	Digitalna institucionalna etnografija	Digitalna etnografija
Područje	Kvalitativno	Kvalitativno
Obitelj	Process / pipeline	Process / pipeline
Godina nastanka	IE: 1980s–1990s; digital adaptation: 2000s–2010s	Late 1990s – 2000s
Tvorac	Dorothy E. Smith (IE foundations); extended by IE scholars to digital contexts	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Vrsta	Qualitative research design	Qualitative research method
Temeljni izvor	Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Drugi nazivi	Digital IE, online institutional ethnography, virtual institutional ethnography, digital Smith IE	online ethnography, virtual ethnography, internet ethnography, netnography
Srodne	6	6
Sažetak	Digital Institutional Ethnography (Digital IE) applies Dorothy E. Smith's institutional ethnography framework to digital and online settings. It investigates how institutional ruling relations — the texts, policies, and coordination mechanisms that organize people's everyday lives — operate through digital infrastructures such as platforms, software systems, online documents, and algorithmic processes. The goal is to make visible how digital tools and texts coordinate and subordinate experience to institutional interests.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.