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| Digital Grounded Theory× | Analiza digitalnog sadržaja× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 2000s–2010s (as digital data became mainstream in qualitative research) | 1950s (classical); digital adaptation 2000s–2010s |
| Tvorac≠ | Adapted from Glaser & Strauss (1967); digital application developed through the work of Murthy (2008) and others in online qualitative research | Building on Berelson (1952) and Krippendorff (1980); adapted for digital contexts by Herring (2010) and Neuendorf (2002+) |
| Vrsta≠ | Qualitative research design | Qualitative/quantitative hybrid research approach |
| Temeljni izvor≠ | Murthy, D. (2008). Digital ethnography: An examination of the use of new technologies for social research. Sociology, 42(5), 837–855. DOI ↗ | Neuendorf, K. A. (2017). The Content Analysis Guidebook (2nd ed.). Sage. ISBN: 978-1412979474 |
| Drugi nazivi | DGT, online grounded theory, internet-based grounded theory, grounded theory in digital contexts | DCA, online content analysis, web content analysis, digital media content analysis |
| Srodne≠ | 6 | 4 |
| Sažetak≠ | Digital Grounded Theory applies the systematic inductive logic of grounded theory to data gathered from digital and online environments — social media platforms, forums, blogs, comment sections, and other internet-mediated communication. Rather than simply using grounded theory on text that happens to come from digital sources, it involves adapting sampling, collection, and ethical procedures to the specific affordances and constraints of online data, while retaining the core commitment to theory generation grounded in empirical material. | Digital Content Analysis is a systematic research method for describing, categorising, and interpreting the content of digital materials — social media posts, websites, online forums, blogs, emails, and video transcripts. It applies the rigorous coding logic of classical content analysis to digitally native or digitally collected text, enabling researchers to move from raw online data to structured, interpretable findings about communication, meaning, and social phenomena. |
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