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| Kvalitativna analiza sadržaja× | Analiza diskursa× | |
|---|---|---|
| Područje | Kvalitativno istraživanje | Kvalitativno istraživanje |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980 | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Klaus Krippendorff; refined by Margrit Schreier | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Vrsta | Method | Method |
| Temeljni izvor≠ | Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications. link ↗ | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | Content Analysis, Categorical Content Analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne | 2 | 2 |
| Sažetak≠ | Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings). | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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