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| Usporedna semiotička analiza× | Kritička semiotička analiza× | |
|---|---|---|
| Područje | Kvalitativno | Kvalitativno |
| Obitelj | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Early 20th century (Saussure 1916; Peirce c. 1900); comparative framing consolidated from 1970s onward | 1957 (Barthes); systematised as critical approach in 1980s–1990s |
| Tvorac≠ | Ferdinand de Saussure (semiology), Charles Sanders Peirce (semiotics); comparative application developed across cultural and communication studies | Roland Barthes (mythologies/ideology in signs); extended by Gunther Kress and Theo van Leeuwen (social semiotics) |
| Vrsta≠ | Qualitative comparative analysis | Qualitative interpretive analysis |
| Temeljni izvor≠ | Chandler, D. (2007). Semiotics: The Basics (2nd ed.). Routledge. ISBN: 978-0415363754 | Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge. ISBN: 978-0415319157 |
| Drugi nazivi | cross-cultural semiotics, comparative sign analysis, comparative semiology, CSA | CSA, critical semiotics, critical sign analysis, ideological semiotic analysis |
| Srodne≠ | 6 | 5 |
| Sažetak≠ | Comparative semiotic analysis examines how signs, symbols, and meaning-making systems operate across two or more contexts — such as different cultures, historical periods, media platforms, or social groups. By applying semiotic frameworks (denotation, connotation, myth, codes, paradigms) systematically across parallel corpora, researchers reveal how the same sign produces different meanings, how ideologies are encoded differently, or how symbolic structures converge and diverge across settings. | Critical semiotic analysis is a qualitative method that examines how signs — words, images, gestures, sounds — construct and naturalise ideological meanings. Drawing on Roland Barthes's distinction between denotation and connotation, and on critical social semiotics developed by Kress and van Leeuwen, the approach moves beyond surface-level description to expose how texts reproduce or challenge power relations, cultural norms, and dominant ideologies. |
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