Comparer des méthodes

	Ethnographie numérique	Théorie ancrée
Domaine	Qualitatif	Recherche qualitative
Famille	Process / pipeline	Process / pipeline
Année d'origine	Late 1990s – 2000s	1967
Auteur d'origine	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	Barney Glaser and Anselm Strauss
Type	Qualitative research method	Method
Source fondatrice	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Alias	online ethnography, virtual ethnography, internet ethnography, netnography	GT, Grounded Theory Approach
Apparentées	6	3
Résumé	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.