Process / pipelineData collection
Remote Participant Observation — Virtual and Digital Ethnographic Data Collection
Remote Participant Observation is a qualitative data collection method in which the researcher joins and participates in an online or digitally mediated social setting — such as a video-based community, online forum, virtual world, or remote work environment — to observe and record social interactions, practices, and meanings as they occur naturally, without requiring physical co-presence.
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Sources
- Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963
- Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228