Marketing and Advertising
Marketing and advertising (JEL M3) cover the economics of marketing, advertising, and demand creation.
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Scope
It includes advertising and information, pricing and promotion, brand and market research, and consumer demand.
Sub-topics
Core questions
- How does advertising affect demand and competition?
- How do firms market and price products?
- How do consumers respond?
Key concepts
- Advertising
- Marketing
- Pricing and promotion
- Branding
- Consumer demand
Related topics
Frequently asked questions
- How does economics view advertising?
- As both informative (reducing search costs) and persuasive (shifting demand), with effects on competition and welfare.