Digital Reflexive Thematic Analysis

Digital Reflexive Thematic Analysis (Digital RTA) applies Braun and Clarke's reflexive thematic analysis framework to qualitative data generated in or collected from digital environments — including social media posts, online forums, chat transcripts, email, digital interviews, and other online texts. It foregrounds the researcher's active, interpretive role and treats theme generation as a creative-analytic act shaped by the analyst's theoretical positioning rather than a mechanical coding procedure.