Process / pipelineNitel desen ve analiz
Critical Metaphor Analysis — Examining Ideology Through Metaphor
Critical Metaphor Analysis (CMA) is a qualitative method for uncovering how metaphorical language constructs, legitimises, or contests power relations and ideological positions in texts. Developed by Jonathan Charteris-Black (2004), it integrates Conceptual Metaphor Theory with the evaluative concerns of Critical Discourse Analysis to reveal the persuasive and ideological work performed by metaphors in political, institutional, and media discourse.
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Sources
- Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. ISBN: 978-1403932921
- Charteris-Black, J. (2011). Politicians and Rhetoric: The Persuasive Power of Metaphor (2nd ed.). Palgrave Macmillan. link ↗