Machine learning
K-Means Clustering
K-Means Clustering is a centroid-based partitional clustering algorithm, traced to J. MacQueen in 1967, that splits data into k clusters by assigning each observation to its nearest cluster centre. It is widely used for marketing segmentation, customer grouping, and exploratory analysis.
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Sources
- MacQueen, J. (1967). Some Methods for Classification and Analysis of Multivariate Observations. Proceedings of the 5th Berkeley Symposium on Mathematical Statistics and Probability, 1, 281–297. link ↗