Heatmap and Scrollmap

Heatmaps and scrollmaps are behavioral analytics tools that visually represent user attention and interaction on web pages and screens. Click heatmaps show where users click most frequently, visualized as color-coded density overlays. Scrollmaps show how far down pages users scroll and where they typically stop. These passive tracking methods collect aggregate data from hundreds or thousands of real users, revealing attention patterns, engagement hotspots, and content visibility issues without requiring direct user interaction or controlled studies.