Theory of Planned Behavior Questionnaire

The Theory of Planned Behavior (TPB) is a psychological framework developed by Icek Ajzen in 1991 to predict and understand deliberate human behavior. The TPB questionnaire measures four core constructs that explain why people intend to perform (or not perform) a specific behavior: attitudes toward the behavior, subjective norms, perceived behavioral control, and behavioral intention. This measure is widely used in health behavior research, particularly for understanding health promotion, disease prevention, and lifestyle change initiatives.