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Library/Fields/Marketing Management

Marketing Management

11 methods
9 method families

MOST CONNECTED IN MARKETING MANAGEMENT

American Customer Satisfaction Index
9 connections in this field
Customer Loyalty Scale
7 connections in this field
SERVPERF Scale
6 connections in this field
SERVQUAL Service Quality Scale
6 connections in this field
Brand Equity Scale
5 connections in this field
Consumer Involvement Scale
4 connections in this field
E-S-QUAL Electronic Service Quality Scale
4 connections in this field
HEdPERF Higher Education Performance Scale
4 connections in this field
Price Fairness Scale
4 connections in this field
Retail Service Quality Scale
4 connections in this field

Showing 11 of 11 methods

Service quality measurement3 methods
E-S-QUAL Electronic Service Quality ScaleSERVPERF ScaleSERVQUAL Service Quality Scale
Brand perception and equity measurement1 method
Brand Equity Scale
Consumer behavior and motivation1 method
Consumer Involvement Scale
Customer loyalty measurement1 method
Customer Loyalty Scale
Customer satisfaction measurement1 method
American Customer Satisfaction Index
Educational service quality measurement1 method
HEdPERF Higher Education Performance Scale
Organizational behavior1 method
MARKOR Market Orientation Scale
Pricing and consumer perception1 method
Price Fairness Scale
Retail service quality measurement1 method
Retail Service Quality Scale

FIELD AT A GLANCE

Methods11
Method families9
Connected methods10+

OTHER FIELDS

Decision Making573 methodsEconometrics409 methodsDeep Learning336 methodsMachine Learning298 methodsExperimental Design289 methodsStatistics288 methodsQualitative279 methodsCausal Inference211 methodsAll fields →
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