Matched-Guise Technique
The matched-guise technique is an indirect experimental method for measuring attitudes toward languages, dialects, and accents. Developed by Wallace Lambert and colleagues in 1960, it has the same bilingual or bidialectal speaker record the same passage in two or more language varieties ('guises'); listeners, believing they are hearing different speakers, rate each recording on personality and status traits. Because the voice, content, and delivery are held constant, any differences in the ratings can be attributed to listeners' attitudes toward the variety itself.
Source record
Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.
- Lambert, W. E., Hodgson, R. C., Gardner, R. C., & Fillenbaum, S. (1960). Evaluational reactions to spoken languages. Journal of Abnormal and Social Psychology, 60(1), 44–51. · DOI 10.1037/h0044430
- Garrett, P. (2010). Attitudes to Language. Cambridge University Press. · ISBN 9780521759175
- Giles, H., & Billings, A. C. (2004). Assessing language attitudes: Speaker evaluation studies. In A. Davies & C. Elder (Eds.), The Handbook of Applied Linguistics (pp. 187–209). Blackwell. · ISBN 9780631228998
Curated claims
Claims persisted in the evidence ledger, each with its own assessment.
This view does not invent a claim assessment when the ledger has none.
Related methods
Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.