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Heatmap and Scrollmap/Evidence
Method evidence record

Heatmap and Scrollmap

Heatmaps and scrollmaps are behavioral analytics tools that visually represent user attention and interaction on web pages and screens. Click heatmaps show where users click most frequently, visualized as color-coded density overlays. Scrollmaps show how far down pages users scroll and where they typically stop. These passive tracking methods collect aggregate data from hundreds or thousands of real users, revealing attention patterns, engagement hotspots, and content visibility issues without requiring direct user interaction or controlled studies.

Sources recorded, not reviewed

Source record

Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Heatmap and Scrollmap Analysis
Taxonomic method record · hypothesis-test / human-computer-interaction
  • Hotjar. (2021). The Complete Guide to Heatmaps. Hotjar White Paper. · URL
  • Loranger, H., & Nielsen, J. (2017). Scrolling and Attention. Nielsen Norman Group Report. · URL
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Curated claims

Claims persisted in the evidence ledger, each with its own assessment.

No curated claims yet

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Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyFirst-Click Testingmachine-suggested · Relational suggestion, not evidence.Same method familyHeuristic Evaluationmachine-suggested · Relational suggestion, not evidence.Same method familyTree Testingmachine-suggested · Relational suggestion, not evidence.

Evidence status

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

Sources

2 recorded citations, copied from the method source record.

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