Focus Group
Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.
Source record
Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.
- Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. · ISBN 978-1483365244
Curated claims
Claims persisted in the evidence ledger, each with its own assessment.
This view does not invent a claim assessment when the ledger has none.
Related methods
Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.