Metodebevisregistrering
Net Promoter Score
Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential.
Kilderegistrering
Citater kopieret ordret fra metodens kilderegistrering. Ingen påstandsniveauverifikation er udledt heraf.
Net Promoter Score
Taksonomisk metoderegistrering · process-pipeline / marketing
- Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54. · URL
- Reichheld, F. F. (2006). The Ultimate Question: Driving Good Profits and True Growth. Harvard Business School Press. · ISBN 978-1591397298
- Keiningham, T. L., Cooil, B., Aksoy, L., & Andreassen, T. W. (2007). A Longitudinal Examination of Net Promoter and Firm Financial Performance. Journal of Marketing Research, 44(3), 468-482. · URL
Kuraterede påstande
Påstande gemt i bevis-loggen, hver med sin egen vurdering.
Ingen kuraterede påstande endnu
Denne visning opfinder ikke en påstandsvurdering, når loggen ingen har.
Relaterede metoder
Genereret fra metodegrafen og vist som maskinelt foreslåede relationer — ingen bevispåstand er udledt.