Digital Program Evaluation
Digital program evaluation applies the systematic logic of program evaluation to programs that operate fully or partly in digital environments, using digital tools and data — web analytics, online surveys, platform logs, social media metrics, and digital trace data — to assess program reach, implementation fidelity, and outcomes. It retains the core evaluative commitment to rendering a defensible judgment about program merit and worth while exploiting the speed, scale, and granularity that digital data sources offer. Applications span online education, digital public health campaigns, e-government services, and technology-mediated social programs.
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- George, S., & Leidner, D. (2020). Digital Evaluation: Leveraging Digital Data and Methods for Program Assessment. Routledge. · URL
- Russ-Eft, D., & Preskill, H. (2009). Evaluation in Organizations: A Systematic Approach to Enhancing Learning, Performance, and Change (2nd ed.). Basic Books. · ISBN 978-0465018666
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