Media Priming Experiment
Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.
Læs hele metoden
Log ind med en gratis konto for at læse dette afsnit.
Metodekort
Nabolaget af beslægtede metoder — vælg en knude for at udforske.
Kilder
- Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
- McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI: 10.1086/267990 ↗
Sådan citerer du denne side
ScholarGate. (2026, June 22). Media Priming Experimental Analysis. ScholarGate. https://scholargate.app/da/communication/priming-analysis-media
Hvilken metode?
Stil denne metode ved siden af dens nærmeste slægtninge, og læs dem side om side — biblioteket lægger bøgerne på bordet; valget er dit.
- Agenda-SætningsanalyseMedievidenskab↔ sammenlign
- Elaboration Likelihood AnalysisCommunication↔ sammenlign
- Framing Effects ExperimentCommunication↔ sammenlign
- Second-Level Agenda SettingCommunication↔ sammenlign
Refereret af
Lignende metoder
Har du fundet en fejl på denne side? Indberet den eller foreslå en rettelse →