Porovnat metody
Prohlédněte si vybrané metody vedle sebe; řádky, které se liší, jsou zvýrazněny.
| Hodnota životnosti zákazníka× | Net Promoter Score× | |
|---|---|---|
| Obor | Marketing | Marketing |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 1996 | 2003 |
| Tvůrce≠ | Robert Blattberg and John Deighton | Frederick F. Reichheld |
| Typ≠ | Financial modeling methodology | Loyalty metric |
| Původní zdroj≠ | Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. ISBN: 978-0875847191 | Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54. link ↗ |
| Další názvy≠ | CLV, LTV, Customer Value | NPS, Net Promoter System |
| Příbuzné≠ | 5 | 4 |
| Shrnutí≠ | Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer. | Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential. |
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