Registre d'evidència del mètode

Customer Lifetime Value

Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer.

Sources recorded, not reviewed

Registre font

Les citacions es copien textualment del registre font del mètode. No s'infereix cap verificació a nivell de reclam d'elles.

Customer Lifetime Value Analysis

Registre de mètode taxonòmic · process-pipeline / marketing

Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. · ISBN 978-0875847191
Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., ... & Sriram, S. (2006). Modeling Customer Lifetime Value. Journal of Service Research, 9(2), 139-155. · DOI 10.1177/1094670506293810
Kumar, V., & Pansari, A. (2016). Competitive Advantage Through Engagement. Journal of Marketing Research, 53(4), 497-514. · DOI 10.1509/jmr.15.0044

Obre el mètode complet

Reclamacions curades

Les reclamacions s'han persistit al registre de proves, cadascuna amb la seva pròpia avaluació.

Encara no hi ha reclamacions curades

Aquesta vista no inventa una avaluació de reclam quan el registre no en té cap.

Mètodes relacionats

Generat a partir del gràfic de mètodes i mostrat com a relacions suggerides per la màquina; no s'infereix cap reclamació d'evidència.

Same method familyAdvertising Effectiveness Studymachine-suggested · Relational suggestion, not evidence.Same method familyBrand Equity Measurementmachine-suggested · Relational suggestion, not evidence.Same method familyCustomer Journey Mappingmachine-suggested · Relational suggestion, not evidence.Same method familyMarket Segmentation Analysismachine-suggested · Relational suggestion, not evidence.Same method familyNet Promoter Scoremachine-suggested · Relational suggestion, not evidence.