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| Скала за туристическа лоялност× | Ска̀ла за удовлетвореност на туристите× | |
|---|---|---|
| Област | Управление на туризма | Управление на туризма |
| Семейство | Process / pipeline | Process / pipeline |
| Година на възникване≠ | 2000 | 1990s |
| Създател≠ | Oppermann, M. | Multiple authors (composite instrument) |
| Тип | Self-report questionnaire | Self-report questionnaire |
| Основополагащ източник≠ | Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84. DOI ↗ | Akama, J. S., & Kieti, D. M. (1996). Tourism and socio-economic change in a Kenyan coastal community. Journal of Tourism Studies, 7(2), 45-61. link ↗ |
| Други названия≠ | TLS, Destination Loyalty Scale | TSS |
| Свързани | 5 | 5 |
| Резюме≠ | The Tourist Loyalty Scale (TLS) measures the extent to which visitors intend to return to a destination and recommend it to others, reflecting behavioral commitment and preference relative to competing destinations. Developed by Oppermann (2000) and refined across multiple tourism contexts, the TLS captures the ultimate outcome of satisfaction and destination image—willingness to invest time and money in repeat visitation and endorsement. As the true measure of competitive advantage in tourism, loyalty drives revenue stability, positive reputation, and ecosystem resilience. | The Tourist Satisfaction Scale (TSS) measures overall and domain-specific satisfaction of visitors to a destination or tourism facility. Developed across multiple research streams in the 1990s-2000s, it quantifies how well tourism experiences meet visitor expectations across accommodation, attractions, service quality, and value. Essential for destination marketing organizations and hospitality managers seeking systematic feedback on visitor experiences and competitive benchmarking. |
| ScholarGateНабор от данни ↗ |
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