قارن الطرق

	مقياس SERVPERF	مؤشر رضا العملاء الأمريكي (ACSI)
المجال	إدارة التسويق	إدارة التسويق
العائلة	Process / pipeline	Process / pipeline
سنة النشأة	1992	1996
صاحب الطريقة	Joseph J. Cronin Jr., Steven A. Taylor	Claes Fornell, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, Barbara E. Bryant
النوع	Performance-only service quality scale	Structural equation model for satisfaction and loyalty
المصدر التأسيسي	Cronin, J. J., & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 55-68.	Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18.
الأسماء البديلة	Perception-Only Service Quality Scale, SERVPERF-Performance Model	ACSI, National Customer Satisfaction Index
ذات صلة	4	4
الملخص	SERVPERF, developed by Cronin and Taylor in 1992, is a streamlined service quality measurement instrument that evaluates perceived service performance only, without the expectation component. Using 22 items identical in content to SERVQUAL but applied to perception alone, SERVPERF reduces survey burden while maintaining dimensional coverage of Tangibles, Reliability, Responsiveness, Assurance, and Empathy. Empirical evidence suggests SERVPERF performs equally well or better than SERVQUAL in explaining overall satisfaction.	The American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyalty in a unified framework. Since 1994, ACSI data has been collected quarterly on thousands of customers across diverse U.S. industries, making it a key economic indicator and benchmark for organizational performance.