قارن الطرق

	القيمة العمرية للعميل	صافي نقاط الترويج
المجال	التسويق	التسويق
العائلة	Process / pipeline	Process / pipeline
سنة النشأة	1996	2003
صاحب الطريقة	Robert Blattberg and John Deighton	Frederick F. Reichheld
النوع	Financial modeling methodology	Loyalty metric
المصدر التأسيسي	Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. ISBN: 978-0875847191	Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54.
الأسماء البديلة	CLV, LTV, Customer Value	NPS, Net Promoter System
ذات صلة	5	4
الملخص	Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer.	Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential.