Process / pipelineNitel desen ve analiz
数字隐喻分析
数字隐喻分析（Digital Metaphor Analysis, DMA）是一种定性研究方法，用于识别、绘制和解读数字文本中（如社交媒体帖子、在线论坛、博客、评论区以及其他互联网媒介交流）所嵌入的概念隐喻。该方法借鉴了概念隐喻理论（Lakoff and Johnson 1980），考察用户如何通过系统性的隐喻映射来构建抽象概念（如身份、政治、健康、危机），从而揭示在线话语社群中共享的概念结构和意识形态取向。
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Method map
The neighbourhood of related methods — select a node to explore.
来源
- Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
- Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. ISBN: 978-1403943064
如何引用本页
ScholarGate. (2026, June 3). Digital Metaphor Analysis. ScholarGate. https://scholargate.app/zh/qualitative/digital-metaphor-analysis
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- 批判性隐喻分析质性↔ compare
- 数字内容分析质性↔ compare
- Digital Thematic Analysis质性↔ compare
- 隐喻分析质性↔ compare
- 符号学分析质性↔ compare