方法证据记录
Q-Sort in Communication
Q-sort is the data-collection technique at the heart of Q methodology, in which participants rank-order a set of statements or stimuli along a forced distribution (typically from 'most agree' to 'most disagree') to express their subjective point of view. In communication research it is used to uncover the shared patterns of opinion, framing, or media interpretation that exist within an audience, by factor-analyzing how people sort rather than how they score isolated items.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Q-Sort Methodology for Audience and Communication Research
分类方法记录 · process-pipeline / communication
- Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. · ISBN 9780761915454
- Watts, S., & Stenner, P. (2012). Doing Q Methodological Research: Theory, Method and Interpretation. London: Sage. · ISBN 9781849204156
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