方法证据记录
Multiple case-based netnography
Multiple case-based netnography combines Kozinets's netnographic method — an ethnographic adaptation for online communities — with Yin's multiple case study logic. The researcher systematically collects and interprets naturalistic digital data from two or more distinct online communities or platforms, then conducts within-case analyses and a structured cross-case comparison to identify both shared patterns and context-specific differences. The design is especially powerful for understanding how cultural meanings, consumer practices, or social dynamics vary across different digital contexts.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Multiple Case-Based Netnography
分类方法记录 · process-pipeline / qualitative
- Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. · ISBN 978-1847875228
- Yin, R. K. (2014). Case Study Research: Design and Methods (5th ed.). Sage. · ISBN 978-1452242569
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