方法证据记录
Cluster Randomized A/B Test
A cluster randomized A/B test is an experimental design in which intact groups (clusters) — such as cities, schools, social network communities, or app user segments — are randomly assigned as whole units to either the treatment (A) or control (B) condition, rather than randomizing individual users or subjects. This approach is used when treatment effects would spill over between individuals if individual-level randomization were applied, or when the intervention must be delivered at the group level.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Cluster Randomized A/B Test
分类方法记录 · process-pipeline / experimental-design
- Ugander, J., Karrer, B., Backstrom, L., & Kleinberg, J. (2013). Graph cluster randomization: Network exposure to multiple universes. Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 329–337. · DOI 10.1145/2487575.2487695
- Hayes, R. J., & Moulton, L. H. (2017). Cluster Randomised Trials (2nd ed.). CRC Press. · ISBN 9781498728874
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