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方法族Process / pipelineProcess / pipeline
起源年份Mid-to-late 20th century1930s
提出者Derived from quota sampling (mid-20th century market research) combined with survey weighting theory (Kalton, 1983)Developed in market research and opinion polling, notably applied by George Gallup in the 1930s
类型Non-probability sampling with post-collection weight adjustmentNon-probability sampling design
开创性文献Kalton, G. (1983). Introduction to Survey Sampling. Sage Publications. ISBN: 978-0803921290Moser, C. A., & Kalton, G. (1972). Survey Methods in Social Investigation (2nd ed.). Heinemann. ISBN: 978-0435827496
别名quota sampling with weighting, weighted quota survey, post-weighted quota sampling, quota sample weightingquota-controlled sampling, quota selection, non-probability quota sampling
相关55
摘要Weighted quota sampling combines quota sampling — recruiting a set number of respondents matching pre-specified demographic cells — with post-collection statistical weighting that adjusts each respondent's contribution to match known population proportions. The result is a non-probability design with a bias-correction mechanism, widely used in market research, political polling, and applied social surveys when probability sampling is impractical but representativeness remains a goal.Quota sampling is a non-probability technique in which the researcher pre-specifies how many units to recruit from each subgroup (quota cell) defined by one or more control variables such as age, gender, or occupation. Interviewers or data collectors then use their own judgment to find and enroll participants until each cell is filled. The method guarantees the sample mirrors the population on the control variables but does not provide the randomness needed for classical statistical inference.
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ScholarGate方法对比: Weighted Quota Sampling · Quota Sampling. 于 2026-06-18 检索自 https://scholargate.app/zh/compare