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视觉诱导内容分析×多模态话语分析×
领域质性语言学
方法族Process / pipelineProcess / pipeline
起源年份2002 (synthesis of photo elicitation with systematic content analysis)1996
提出者Douglas Harper (photo elicitation); Klaus Krippendorff (content analysis framework)Gunther Kress and Theo Van Leeuwen
类型Qualitative–interpretive hybrid methodEmpirical process pipeline
开创性文献Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26. DOI ↗Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗
别名photo elicitation content analysis, image-elicited content analysis, visual stimulus content analysis, VECAMultimodal Analysis, Semiotic Analysis
相关42
摘要Visual elicitation content analysis combines the photograph or image-based interview technique known as photo elicitation with the systematic coding procedures of content analysis. Participants are shown selected visual stimuli — photographs, drawings, video stills, or researcher-produced images — and invited to respond verbally. Those verbal responses are then subjected to structured content analysis to identify recurring themes, categories, and patterns across participants, bridging the depth of elicited meaning with the rigor of systematic coding.Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.
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ScholarGate方法对比: Visual elicitation content analysis · Multimodal Discourse Analysis. 于 2026-06-17 检索自 https://scholargate.app/zh/compare