方法对比

	远程焦点小组	焦点小组研究
领域	调查方法论	质性
方法族	Process / pipeline	Process / pipeline
起源年份	Late 1990s (synchronous online); mainstream adoption 2020	1940s (sociological origin); modern applied form from the 1980s–1990s
提出者	Adaptation of traditional focus groups (Robert K. Merton, 1940s); remote modality formalized in the late 1990s–2000s and widely adopted post-2020	Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger
类型	Qualitative group data collection	Qualitative data collection method
开创性文献	Lobe, B., Morgan, D., & Hoffman, K. A. (2020). Qualitative data collection in an era of social distancing. International Journal of Qualitative Methods, 19, 1–8.	Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244
别名	virtual focus group, online focus group, video-mediated focus group, distributed focus group	focus group discussion, FGD, group interview, Odak Grup Araştırması
相关	5	6
摘要	A Remote Focus Group is a synchronous, moderated group discussion conducted via video or audio conferencing rather than in a shared physical space. Participants — typically 5 to 10 people — join from separate locations and discuss a topic guided by a trained moderator. The method preserves the core strengths of in-person focus groups (group interaction, idea building, spontaneous reactions) while eliminating geographic barriers and reducing recruitment costs. It has become a mainstream qualitative data collection approach, especially following the widespread adoption of video conferencing platforms.	Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.