方法对比
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| 试点调查× | 在线调查× | |
|---|---|---|
| 领域 | 调查方法论 | 调查方法论 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | Widely formalised from the 1970s-1980s | Mid-1990s (widespread scholarly adoption ~1995–2000) |
| 提出者≠ | Systematic practice codified by Jean M. Converse and Stanley Presser | Mick P. Couper, Don A. Dillman (early systematic frameworks) |
| 类型≠ | Survey design and validation procedure | Quantitative / mixed-methods data collection technique |
| 开创性文献≠ | Converse, J. M., & Presser, S. (1986). Survey Questions: Handcrafting the Standardized Questionnaire. Sage. ISBN: 978-0803925557 | Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI ↗ |
| 别名 | pre-tested survey, survey pre-testing, questionnaire pilot study, survey field test | web survey, internet survey, e-survey, computer-assisted web interviewing |
| 相关 | 6 | 6 |
| 摘要≠ | A pilot-tested survey is a structured questionnaire that has been administered to a small, representative sample before the main data-collection phase. The purpose is to detect problems with wording, response options, skip logic, or timing, allowing the researcher to refine the instrument before it reaches the full sample. Pilot testing is not a separate research design; it is a quality-assurance step embedded within survey methodology that substantially reduces measurement error. | An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today. |
| ScholarGate数据集 ↗ |
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