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起源年份1967 (theoretical sampling); online adaptation ~2000s–2010s1961
提出者Glaser & Strauss (theoretical sampling); adapted to online contexts by internet qualitative researchersLeo A. Goodman
类型Qualitative sampling strategyNon-probability sampling technique
开创性文献Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine. ISBN: 978-0202302607Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170. DOI ↗
别名internet-based theoretical sampling, digital theoretical sampling, web-based theoretical samplingchain-referral sampling, network sampling, respondent-driven sampling, referral sampling
相关43
摘要Online theoretical sampling applies the logic of theoretical sampling — selecting participants or data sources based on emerging theory rather than predetermined criteria — within digital environments. Researchers iteratively recruit from online communities, forums, social media, or virtual networks, guided at each step by conceptual gaps identified during concurrent analysis. It is most commonly used in grounded theory studies conducted wholly or partially over the internet.Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.
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ScholarGate方法对比: Online theoretical sampling · Snowball Sampling. 于 2026-06-17 检索自 https://scholargate.app/zh/compare